0 monthly fees on etrade forex bank account? ANZ’s decision to dump the brand shows how much the world has changed since 1998. TRADE Australia brand for its online share trading service.
From now on, it will be known instead as ANZ Share Investing. TRADE Australia launched way back in 1998. TRADE Financial, which started in the US, but had licensed the brand for Australian operations. TRADE Financial bought a stake in the company when it listed on the ASX, but it was never a majority shareholder. The majority of people were using dial-up connections.
The hot Australian tech stocks were long-forgotten entities like Hotdog and Solution 6. At that moment, the notion of buying and selling shares directly, without needing a broker or having to pay huge fees, and with a guarantee that the trades would processed quickly, seemed very exciting. Trading online was the future, and it would disrupt every major brand in the sector, we thought. Trading online did indeed prove to be both the future of share investment and a massively disruptive influence. But the Big Four banks and others were ready to react to that disruption, and after the dot com “bubble” burst, they reasserted their control. ANZ has a strong brand that is widely recognised and trusted among our customers, so it makes sense to move this platform under that banner,” managing director for pensions and investments Peter Mullin explained.
Branding aside, the most notable shift is this: online share trading is cheaper than ever. Rival banks charge at similar levels. Succeeding in share market investment still requires careful planning and an appetite for risk, but it’s nowhere near as expensive as it used to be. We’re living in the e-trade era, even if the brand itself is disappearing. Angus Kidman’s Findings column looks at new developments and research that help you save money, make wise decisions and enjoy your life more. It appears Monday through Friday on finder. Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content.
I use to use E-trade to buy and sell shares for my Self Managed Super Fund. How can this now be done with ANZ Share Investing? Thank you for getting in touch with Finder. You need to visit the ANZ Share Investing page or speak to an ANZ Share Investing representative over the phone to discuss how you can manage your SMSF investments using ANZ Share Investing. Thank you and have a wonderful day!
I access account again now ? Thanks for leaving a question on finder. TRADE Australia has already been stopped and is now replaced by ANZ Share Investing. If you are looking to access your ETrade account, please contact ANZ directly for instructions on how to do it exactly. However, if you want to compare your share trading platform options, please click HERE. I HAVE AN ACCOUNT WITH ETRADE AUSTRALIA THAT ID LIKE TO ACCESS SO I CAN UPDATE MY PORTFOLIO. Please note that finder is a financial comparison and information website that helps consumers make better decisions.