Jump to navigation Jump to etrade forex This article is about the financial company. For electronic trading, see electronic trading platform.
As of December 31, 2018, the company had 4. In 2018, the company processed 282,243 daily average revenue trades. The company is organized in Delaware and headquartered in New York City. In 1991, Porter and Newcomb founded E-Trade Securities, Inc. In August 16, 1996, the company became a public company via an initial public offering. Trade, but the two sides could not come to an agreement over control of the merged entity.
In August 2005, the company acquired Harrisdirect from Bank of Montreal. Trade closed its office in Rancho Cordova, California, on August 31, 2006 and terminated 500 employees. Trade named Donald Layton, formerly JPMorgan Chase vice chairman, as its new CEO. Trade’s board of directors in November 2007, at the same time as the Citadel LLC deal. In December 2009, Robert Druskin, a former chief operating officer of Citigroup was named interim CEO and chairman. On March 22, 2010, Steven Freiberg was named CEO.
Freiberg was the former co-CEO of Citigroup’s global consumer group and former head of its credit card unit. On January 17, 2013, Paul T. Idzik had previously been Group Chief Executive of DTZ and also served ten years at Barclays bank. Trade Baby was an integrated advertising campaign that featured a baby that talked about finance. The campaign, which appeared online, on television, and in print, was created by Tor Myhren, then of Grey Group. In January 2008, during Super Bowl XLII, the company debuted advertisements featuring the baby, voiced by comedian Pete Holmes, discussing investing in an adult voice in front of a webcam.
In January 2013, the company aired an advertisement during Super Bowl XLVII featuring the baby. Trade baby via a commercial which aired during the NCAA Division I Men’s Basketball Tournament. E-Trade Financial Corporation 2018 Form 10-K Annual Report”. Web Street to be bought by E Trade”. TD Waterhouse USA Is Sold to Ameritrade”. E-Trade and TD Ameritrade have discussed merger”.