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Banc De Binary was an Israeli financial firm with a history of regulatory issues on three continents. On January 9, 2017, the company announced that it would be closing due to negative press coverage and its tarnished reputation. It sold binary options on assets including foreign exchange. It was barred from accepting U. The company operated an online trading website through which customers could buy binary options, predicting whether the price of a certain commodity will go up or down in a specific time period, as short as 60 seconds. The Wall Street Journal described it as “a website that allows people to bet on the price of gold, oil or stocks”. Customers did not own the asset but instead predicted whether its price would rise or fall.
Cyprus, along with ET Binary Options Ltd. Israel and the Republic of Seychelles, collectively conducted business internationally as Banc De Binary. In an interview, the company’s founder also claimed that by June 2011 the company had around 20,000 client accounts, In a 2014 court case Banc De Binary claimed that it “is a small company, with approximately 60 employees”. An article in the Independent on Sunday described it as a “leading City trading firm”, although it did not have an office in the City of London, and the address the company gave was a virtual office space with no physical presence. 10,000 for “crisis management” of the BdB page on Wikipedia. However, the reputational damages and legal ramifications were significant for BdB’s Cypriot based operations.
A company official announced on January 9, 2017 that the company would be closing because of “consistently negative press” coverage. It’s just not worth the tarnished reputation. I don’t see how we can continue operating under such scrutiny and public image,” said the official. The Times of Israel reported that some industry insiders were skeptical that Banc De Binary was really closing, but was rather relocating and changing its name.